Product, partnerships, teams and hands-on building.
I’ve spent fifteen years helping businesses do something useful with technology. Sometimes that meant building a team. Sometimes it meant working through a client’s strategy, a product roadmap or a complicated rollout.
At Digitl and Trakken, I worked close to clients and the people delivering the work. At Xaxis and Light Reaction, I worked across global product teams, planning and enablement.
Since 2024, I’ve also gone deeper into building products myself. I’ve built booking, shared-expense and Swiss voting prototypes, alongside research and practical AI workflows. You can open the demos, read the code and see the results.
I’m based in Zurich. I’m interested in work where I can lead, work with customers and partners, and stay close to the product.
Outside work, it’s sci-fi and music that slaps. I’ve watched The Fifth Element more than a hundred times. If Raphael is your favorite turtle, we’ll probably get along.
I built and led the adtech team in Switzerland. We helped clients choose strategies, get more from their technology and automate their work. Alongside client delivery, I managed the commercial pipeline and helped develop technology partnerships.
I led an adtech consulting team, helping clients plan and roll out Google’s marketing tools. We worked on audience strategy, measurement and remarketing, and helped clients put those tools to work through workshops and hands-on support.
I worked with global product teams on roadmaps, business cases and rollout plans. Earlier, I built the e-Academy used by 3,500+ colleagues and adapted tools and training for teams across more than ten countries.
I helped teams across the Americas bring our products to market. I built sales tools, onboarding kits and internal platforms that helped people explain, sell and deliver them.
CAS Blockchain. Co-authored a DePIN tokenomics paper with Florian Baumann and Cristian Carvalho, using onocoy to explore retention, provider economics and network resilience.
My MSc thesis explored AI integration and adoption. Later work has included automation in adtech and public examples of reviewable agent workflows.
Courses, residencies and communities that have been part of the learning.
PBA-X is the online Polkadot Blockchain Academy program.