Digitl
Adtech team lead · 2022–2024
I built and led the adtech team in Switzerland. That meant working with clients on strategy and automation, managing a $10M+ pipeline and helping the team deliver for 100+ clients.
Zurich, Switzerland
Hi, I’m Devinson.
I’ve led adtech teams, worked on global product programs and helped clients put technology to work.
Lately, I’ve been building with AI and blockchain: booking recovery, shared expenses and a Swiss voting companion.
Also: sci-fi, music that slaps, and Raphael ↗
Where I’ve worked.
Trakken
Adtech consulting team lead · 2019–2022
I led an adtech consulting team, helping clients plan and roll out Google’s marketing tools. We worked on audience strategy and measurement, with workshops and hands-on support.
Xaxis / GroupM
Product programs & training · 2013–2018
I worked with global product teams on roadmaps, business cases and the decisions behind them. Earlier, I adapted tools and workshops for teams across more than ten countries.
Light Reaction
Global product enablement · 2016–2017
I helped teams across the Americas bring a product suite to market, building the sales tools, briefing platforms and onboarding kits they needed along the way.
A few projects.
AI, blockchain, robotics and a few everyday problems.
YourTurn 2.0
What happens to a booking when you can’t use it? YourTurn is a prototype for recovering its value, with clear limits on what an agent can do.
Open Source Robotics
ORCA Hand Sign Lab + interactive hand lessons.
I built two ways to explore ORCA’s open-source robotic hand: a sign-motion lab and five interactive lessons. You can inspect movements, create local sign packs, and work through joints and sequences.
Independent browser projects using ORCA’s open-source models. Motion previews, not hardware tests or verified sign-language translation.
StimmFolgen
Swiss votes, dated sources, private reflections.
A Swiss voting companion built with Apertus. Source-linked explanations sit alongside a private place to keep your own reflections.
The prototype includes one human-reviewed historical vote. It gives no voting recommendation.
Prototype image from the project’s October evidence record.
ChopDot
Shared expenses. Clear responsibilities.
I co-built ChopDot around shared spending: who owes what, who acts next, and what has actually been confirmed.
It started at the Polkadot Cloud hackathon and won second place in User-centric Apps. I’ve kept developing the product beyond the event.
Practical agent systems
Automation you can inspect and interrupt.
Small public examples of agent operations, browser task queues and research workflows. Human review and traceable outputs are part of the work.
Examples and experiments, not a claim of enterprise deployment.
SIDEQUEST
People should meet outside the conference hall, too.
I’m helping the Interspace team put together SIDEQUEST for Devcon week in Mumbai—experiences that get people out into the city and meeting each other.
It’s another side of the work: partnerships, people and making an idea happen with a team.
SIDE
QUEST.
QUEST.
zkWerewolf
A little secrecy makes a better game.
A Werewolf game built at ZK Hack Berlin, exploring role commitments and how to demonstrate something without revealing the hidden information behind it.
TrailPassport
Your hikes, adding up to one map.
I co-built TrailPassport with Jeanine to turn hiking files into a map of the Swiss trails you’ve covered. Upload GPX, TCX or FIT files and watch completed segments light up.
Public demo shown with a sample hike.
Along the way.
A few hackathon results, with the event records.
2026ETHOnlineHedera / Continuity2026New YorkHedera / Autonomous On-Chain Automation Platform2026CannesHedera / No Solidity Allowed2025Polkadot Cloud2nd / User-centric Apps